It is estimated that 85% of customers make their purchasing decisions based at least in part based on the product packaging. Custom packaging is incredibly important when it comes to establishing a noteworthy brand. Like the adage goes people do judge a book by its cover. Nice packaging catches the eye. Even people who profess to not care about special packaging and design certainly take notice of it.
How Important Is Customer Perception When It Comes to a Flourishing Business?
Brands need to have a following to be successful. Customers want to feel that the company they make purchases from have some shared values. Let’s imagine a business that is fairly new, and might struggle with reaching new audiences: cannabis. Custom cannabis packaging is actually a great idea. People have a certain perception when it comes to cannabis bags, and the right packaging